At its very best, TTIP has the possibility to make Europe and the United States more relevant and dynamic markets. It opens up possibilities for new startups to easily enter a huge unified market without huge costs. World needs more effective governance and larger structures. There is a clear need for global rules and standards. Of course we can sit back and do nothing and pretend that the World still revolves around the west. But one day we will wake up to realize that others make the standards and these standards are most likely much worse than what TTIP can bring.